Dr UMASANKAR M
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Workforce reskilling for future: Optimising learning through education 4.0 Journal of Critical Reviews / 7 / 9 / 503 - 510 2394-5125 19-May-2020
2 Impact Of Workplace Practices On Workforce Satisfaction In Siddha And Ayurveda Pharmaceutical Industry International Journal of Scientific & Technology Research / 9 / 1 / 3858 - 3861 2277-8616 18-Dec-2019
3 Improvement Of Material Flow In Assembly Line In Harita Seating Systems Limited International Journal of Scientific and Technology Research / 9 / 3 / 3687 - 3690 2277-8616 04-Feb-2020
4 Ban or Boon: Consumer Attitude Towards Plastic Bags Ban AIP Publications / 2387 / 1 / - 0094-243X, 1551-7616 01-Nov-2021
5 Disconnect to Reconnect: Employee Wellbeing through Digital Detoxing Journal of Positive School Psychology / 6 / 2 / - 2717-7564 04-Apr-2022
6 Facilitating the New Normal: Challenges and Opportunities of Facility Management Companies in India ECS Transactions / 107 / 1 / 18349 - 18356 1938-5862, 1938-6737 03-May-2022
7 FinTech: Answer for Financial Literacy and Financial Inclusion in India IOP Science - ECS Transactions / / 1 / 15317 - 15328 1938-6737, 1938-5862 03-May-2022
8 A study of Artificial Intelligence impacts on Human Resource Digitalization in Industry 4.0 Decision Analytics Journal / / / - 2772-6622 01-Jun-2023
9 Catalyzing Green Mobility: Consumer Preferences for Green Energy Vehicles E3S Web of Conferences / 455 / 5 December 2023 / - 2267-1242 05-Dec-2023
10 Ensuring Organizational Sustainability Through Hr Practices: Moderating Role Of Leadership In The Banking Industry In The Context Of SDGS Journal of Applied Bioanalysis / 11 / 1 / 232 - 246 2405-710X 03-Sep-2025
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach UMASANKAR M,DIMITRIOS A. KARRAS, KAVITHA DESAI, PADMAVATHY S, SAI KIRAN ORUGANTI, SUDESHNA RAY 978-1-032-60103-8 /
2 Lecture Notes in Networks and Systems UMASANKAR M,PADMAVATHY S, PAVITHRA D, ROKESH KANNAN P, SNEKA M 978-3-031-81085-5 /
3 Entrepreneurial Ecosystems Driving Economic Transformation and Job Creation UMASANKAR M,D. PAVAN KUMAR, MUHAMMAD NAWAZ TUNIO, RAVI VINOD KUMAR SHARMA, REEM IBRAHIM AL FARSI, S. VARALAKSHMI 9798369394861 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 International Virtual Conference on Advances in Communication, Machine Learning, Embedded with Internet of Things (IVCACME-2021) CONFERENCES HR AGILITY: ROLE OF IOT IN BRINGING OUT FLEXIBILITY IN HRM PRESENTER) Kongu Engineering CollegeErode, Tamil Nadu 09/04/2021
2 International Virtual Conference on Advances in Communication, Machine Learning, Embedded with Internet of Things (IVCACME-2021) CONFERENCES Leveraging on blockchain technology to ensure secured transaction In banking sector PRESENTER) Kongu Engineering CollegeErode, Tamil Nadu 09/04/2021
3 4 National Conference on Current & Emerging Process Technologies (e-CONCEPT 2021) CONFERENCES Ban or Boon: Consumer Attitude towards Plastic Bags Ban PRESENTER) Kongu Engineering CollegeErode, Tamil Nadu 20/02/2021
4 AICTE Sponsored International Conference -Global Perspective on Business, Economy and Society CONFERENCES Agility and Artificial Intelligence: Shaping Human Resource Management in Industry 4.0 PRESENTER) ISBR Business School, BengaluruBengaluru 05/08/2021
5 International Conference on New Populism and Responses of 21st Centuary CONFERENCES Competing with Technology: Employability in the New Populism PRESENTER) Christ University 24/09/2021
6 International Virtual Conference on E-Education, E-Management and E-Business-Post Covid Era CONFERENCES Digital learning: Key to Overcoming Higher Education Barriers during Covid-19 PRESENTER) Dr.MGR Educational and Research Institute, ChennaiChennai 08/10/2021
7 International Conference on Digital Marketing Experiences CONFERENCES Digital Detoxing: Ensuring Employee Wellbeing at Digital Workplace PRESENTER) CMS Business School, Jain University, BangaloreBangalore 27/10/2021
8 International Conference on Digital Marketing Experiences CONFERENCES Assure, Ensure and Insure: Role of Fintech in Transforming Insurance Sector in India PRESENTER) CMS Business School, Jain University, Bangalore.Bangalore 27/10/2021
9 Student Led Conference on Sustainable Development Goals CONFERENCES PANELIST) JGI SchoolsHyderabad 13/11/2021
10 International Conference On Technologies For Smart Green Connected Societies 2021 CONFERENCES FinTech: Answer for Financial Literacy and Financial Inclusion in India PRESENTER) YAMAGATA University, JapanJapan 19/11/2021
11 International Conference On Technologies For Smart Green Connected Societies 2021 CONFERENCES Facilitating the New Normal: Challenges and Opportunities of Facility Management Companies in India PRESENTER) YAMAGATA University, JapanJapan 19/11/2021
12 3rd Rajagiri Conference on Economics and Finance CONFERENCES Internet Financing:Is Commercial Banking Disrupted? PRESENTER) Rajagiri Business SchoolKochi 19/11/2021
13 3rd Rajagiri Conference on Economics and Finance CONFERENCES An Empirical Study of Factors Influencing Investment Behavior among Women in Unorganized Sector PRESENTER) Rajagiri Business SchoolKochi 19/11/2021
14 First Virtual International Conference on Fuel, Energy and Environment - ICFEE2022 CONFERENCES Fuelling the Sustainability: Consumer Preferences on Electronic Vehicles in India PRESENTER) Kongu Engineering College, Erode, Tamil NaduErode, Tamil Nadu 09/06/2022
15 First International Conference on Technologies, Sustainable Development Goals and Academia 2022 (ICTSGA-1) CONFERENCES InsureTech: The Saviour of Insurance Sector in India PRESENTER) IIT-Patna, SPASTPatna 01/07/2022
16 International Conference on "Developing Resilient and Sustainable Businesses" CONFERENCES Internet Financing: A Paradigm Shift in Commercial Banking PRESENTER) Shri Chimanbhai Patel Institute of Management & Research (CPIMR)Gujarat 10/09/2022
17 AICTE Sponsored International Case Conference-2022 Theme: ?Redefining Pedagogy? CONFERENCES Contingency Leadership in Dynamics of Direct Reports PRESENTER) ACHARYA BANGALORE B-SCHOOL,BENGALURUBangalore 14/10/2022
18 International Conference on Advances in English Language Studies (ICAELS-2022) CONFERENCES Psychological and Emotional Encounters of Students in Multilingual and Multicultural Classroom: Mediating Role of English PRESENTER) University of Engineering & Management, Jaipur, RajasthanJaipur 14/10/2022
19 11th International Conference Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development CONFERENCES Start-up Appetite: Entrepreneurial Intention among Gen Zs PRESENTER) Sai Ram Institute of TechnologyOnline 16/12/2022
20 International Conference on Dynamic Business Environment CONFERENCES Immersed and Embedded: Achieving Employee Retention in Hospitality Industry PRESENTER) St.Joseph's Institute of ManagementTiruchirapalli 09/01/2023
21 International Analytics Conference CONFERENCES Transforming Insurance Industry through InsurTech PRESENTER) SEAS TransactionOnline 26/02/2023
22 International Conference on Green Energy, Environmental Engineering and Sustainable Technologies (ICGEST 2023) CONFERENCES Catalyzing Green Mobility: Consumer Preferences for Green Energy Vehicles PRESENTER) KLS Gogte Institute of Technology, BelagaviBelagavi, Karnataka 05/10/2023
23 International Conference on Multidisciplinary Perspective in Engineering, Business Management, Social Science and Technology Towards Sustainable Living 2023 CONFERENCES Service Learning: An Effective Teaching Pedagogy For Management Students A Case Study Approach PRESENTER) Dr.NGP Institute of Technology, CBE and Lincoln University College, MalaysiaOnline 01/12/2023
24 International Conference-Global Progress, Local Actions: Aligning Business and Management Practices with SDG Agendas CONFERENCES PANELIST) Christ University, Bangalore 20/02/2024
25 15th International Conference on Soft Computing and Pattern CONFERENCES Revolutionising Education: The Transformative influence of AI-Enhanced E-Learning on Student Performance PRESENTER) Machine Intelligence Research Labs, WashingtonOnline 13/12/2023
26 2nd International Conference on Latest Trends in Business Management:Innovation Technology and Sustainability CONFERENCES Ensuring Organisational Sustainability through HR Practices: Moderating Role of Leadership in Banking Industry PRESENTER) GITAM UniversityBangalore 15/03/2024
27 International Conference on "Artificial Intelligence and Business Analytics in Thriving Industry 5.0" CONFERENCES The Role of Financial Literacy in Mediating the Impact of Fintech on Financial Well-being PRESENTER) SRM Institute of Science and Technology, ChennaiChennai 12/09/2024
28 International Conference on "Artificial Intelligence and Business Analytics in Thriving Industry 5.0" CONFERENCES The Study on AI Enabled Financial Decision Making among Gen Z PRESENTER) SRM Institute of Science and Technology, ChennaiChennai 12/09/2024
29 International Conference on "innovating for Sustainability: The Integration of ESG, AI & Modern Management Practices" CONFERENCES Leading AI Transformation: The Impact of Leadership on HR Practices and Employee Engagement in the Banking Sector PRESENTER) REVA University, BangaloreBangalore 04/10/2024
30 Digital Innovation, Financial Inclusion and Sustainability SYMPOSIUM PARTICIPANT) Indian Institute of Management, BangaloreBangalore 18/11/2024
31 International Conference on The Role of Technology and Management in Fulfilling the Sustainable Development Goals for a Green Future CONFERENCES Effectiveness Of Ecolabels In Shaping Green Consumer Behaviour: A Literature Review PRESENTER) Erode Sengunthar Engineering CollegeErode, Tamil Nadu 29/11/2024
32 International Conference On Technology Disruption In Business And Tourism: Decisive Strategies CONFERENCES AI Driven Personalisation in Cognitive Tourism:Ethical Insights from Empirical Survey PRESENTER) CHRIST (Deemed to be University) 24/01/2025
33 International Conference on Tech Diplomacy 2.0 India?s Global Strategic Alliance in the Digital Decade CONFERENCES ) 04/10/2024
34 International Conference on Sustainable Finance and Accountancy CONFERENCES International Conference on Sustainable Finance and Accountancy MODERATOR) CHRIST (Deemed to be University)Bangalore 13/03/2025
35 International Conference on ?AI Horizons 2025: Redefining Global Business Paradigms for a Sustainable Future? CONFERENCES Artificial Intelligence and Cognitive Finance: Investing the impact of AI Nudges on Financial Behaviour? PRESENTER) Kristu Jayanti (Deemed to be University)Bangalore 16/09/2025
36 Two Day International Conference on “Technological Transformation in Commerce: Trends and Challenges for Small-Scale Enterprises” (ICTT-SSE 2026) CONFERENCES Two Day International Conference on “Technological Transformation in Commerce: Trends and Challenges for Small-Scale Enterprises” (ICTT-SSE 2026) KEYNOTE_SPEAKER) Nandha Arts and Science CollegeErode, Tamil Nadu 23/01/2026
37 International Conference on Sustainability-Led Transformation in Business and Society (SLTBS 2026) CONFERENCES International Conference on Sustainability-Led Transformation in Business and Society (SLTBS 2026) CHAIR) CHRIST (Deemed to be University)Bangalore 25/02/2026
38 International Conference on Global Business Resilience: Strategies for Navigating Uncertainty and Digital Transformation CONFERENCES International Conference on Global Business Resilience: Strategies for Navigating Uncertainty and Digital Transformation CHAIR) CHRIST (Deemed to be University)Bangalore 23/07/2025
39 National Conference on Leading by Influence for Faculty Culture, Campus Culture, and Healthy Campus Climate in Higher Education Institutions CONFERENCES National Conference on Leading by Influence for Faculty Culture, Campus Culture, and Healthy Campus Climate in Higher Education Institutions CHAIR) CHRIST (Deemed to be University)Bangalore 11/12/2025
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 SPSS Applications in Data Analysis Three Day Hands on Online Workshop on SPSS Application in Data Analysis 21/05/2021 Bapurao Deshmukh College of Engineering, Sevagram
2 Emerging Trends in Management Research FDP on Emerging Trends in Management 14/07/2021 KPR College of Arts, Science and Research
3 Choice of Statistical Tools for Research Objectives Workshop 30/09/2021
4 R and AMOS for Business Research One Week FDP on Data Analytics Tools for Business Research 17/11/2021 Vivekananda Institute of Management Studies
5 Tools and Techniques of Research Workshop on Tools and Techniques of Research 02/03/2022 Kongu Engineering College, Erode, Tamil Nadu
6 Structural Equation Modelling using AMOS Three Days Online Workshop on Structural Equation Modeling (SEM) using AMOS 28/03/2022 Edulytix Academy, Bangalore
7 Parametric Statistical Analysis ICSSR Sponsored Two week capacity Building Programme for Young Social Science Faculty on "Data Analysis and Publication Ethics for Faculty in Social Science" 28/07/2022 Bharathiar University, Coimbatore, Tamil Nadu
8 Advanced Research Methodology in Social Science using AMOS ICSSR SRC Sponsored Three Day National Workshop on Advanced Research Methodology in Social Science using SPSS & AMOS 26/08/2022 Vivekananda College of Arts and Science for Women
9 How to write an Article for High Quality Journals Workshop on Research Methodology 08/09/2022 KPR College of Arts and Science
10 Big Data Analysis Using R Two Day Workshop on Big Data Analysis using R 03/11/2022 Anna University, Chennai
11 Data Analysis using SPSS 3 Day workshop on Data Analysis using SPSS 08/12/2022 St.Francis de Sales College
12 Structural Equation Modelling Using AMOS ICSSR Sponsored Advanced Research Methodologies and Analytical Tools for Social Science Researchers 30/03/2023 NGP Arts & Science College, Coimbatore
13 FDP on Data Analysis Using PLS and NVIVO FDP on Data Analysis Using PLS and NVIVO 15/06/2023 Kalasalingam University, Tamil Nadu
14 Workshop on Research Methodology Workshop on Research Methodology 02/11/2023 St.Francis de Sales College
15 Exposure to e-resources Workshop on Research Methods in Management 28/11/2023 Sakthi Institute of Information and Management Studies
16 Working with AMOS for SEM Training Session on AMOS Tools 16/01/2024
17 Research using AI & Systematic Review of Literature FDP on Empowering Research Skills with Technology 18/09/2024 Presidency Business School, Bangalore
18 Future of Research Powered by AI 11/09/2025 CHRIST University, Yeshwanthpur Campus
19 Data Anlysis Using SPSS and Structural Equation Modelling (SEM) using AMOS One day Workshop on SPSS & AMOS 28/11/2025 St.Claret College, Bangalore
20 Uncovering Patterns, Themes, and Constructs from Data Five Days Faculty Development Program On "Manuscript to Milestone" 05/09/2025 BNMIT
21 1. Identifying Research Problems & Research Gaps 2. Data Analysis & Plagiarism in Research Writing One Week Virtual FDP on Research paper writing and publishing in Scopus Indexed Journals. 17/02/2026 Jai Shriram Engineering College
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 A Study on Financial Resilience and Financial Sustainability of Street Vendors in Bengaluru ANJANA BASTIN Christ University SUPERVISOR Ongoing July 2022
2 A Study on Employee Attrition and Retention Strategies of Technical Textile Industry Vinothkumar T Christ University EXAMINER
3 Dynamic Connectedness and Volatility Spillover Effects of Global Black Swan Events on Developed, Emerging and Frontier Stock Markets: An Empirical Investigation Using DCC GARCH Model MANJUNATHA G Christ University SUPERVISOR Ongoing May 2023
4 . GAADHA B Christ University SUPERVISOR Ongoing March 2025
5 . ASIYA BANU Christ University SUPERVISOR Ongoing March 2025
6 A Comprehensive Study Evaluating The Dynamics Of Work - Family Interface Among Women Employees Of Select Public And Private Sector Banks With Reference To The Nilgiris District Mrs. Kayalvizhi EXAMINER
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 International Conference on "TECH DIPLOMACY 2.0: INDIA?S GLOBAL STRATEGIC ALLIANCE IN THE DIGITAL DECADE" DHEEPA T,AJITHA H,SABARMATHI G,SUNANDA VINCENT JAIWANT,UMASANKAR M Indian Council of World Affairs External
2 Adoption and Usage of Digital Financial Services among Micro and Small Business Entrepreneurs in India: Spatial, Gender, and Age Disparities KRISHNA T A,SURESHA B,UMASANKAR M Internal
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 "Uncovering Patterns, Themes and Constructs from Data" Department of MBA, BNMIT, Bangalore National Invited Resource Person/Trainer 04/09/2025
2 Scientific Writing and Data Analysis Using Artificial Intelligence (AI)? Institute for Scholarly Research & Training (ISRT), Chennai, Institute for Scholarly Research & Training (ISRT) National Participant 26/05/2025
3 Reimagining Commerce Education Department of Professional Studies,  Institutional Organiser & Participant 10/02/2025
4 International Workshop on Behavioural Economics CHRIST UNIVERSITY, Yeshwanthpur,  International Participant 08/01/2025
5 Faculty Development Programme on ?Visual Analytics: The Art of Storytelling Using Data? SCHOOL OF MANAGEMENT STUDIES & DEPARTMENT OF STATISTICS COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY, COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY International Participant 12/12/2024
6 Effective use of AI for Research Department of Professional Studies,  Organiser & Presenter 04/11/2024
7 Two Day Workshop on GenAI for Educators-Transforming Education CHRIST UNIVERSITY,  National Participant 25/07/2024
8 Faculty Development Progamme on Theory, Method and Techniques CHRIST University, Delhi NCR,  National Participant 01/07/2024
9 QIP on Transformative Teaching Department of Professional Studies and GlobalFTI Pvt. Ltd. ,  Organiser & Participant 18/06/2024
10 Workshop On Research Methodology CHRIST UNIVERSITY, Yeshwanthpur,  Institutional Invited Resource Person/Trainer 17/02/2024
11 Advanced Research Methods for Social Sciences Girideepam Business School, Girideepam Business School National Invited Resource Person/Trainer 24/01/2024
12 Harnessing AI in Education - Empowering Educators Centre for Artificial Intelligence,  Institutional Participant 14/12/2023
13 FDP on Analytics for Business Decision MBA Dept. School of Business & Management,  National Participant 09/10/2023
14 Seven Days Faculty Development Program on Data Analytics using R Programming ISBR Business School, ISBR Business School, Bangalore National Participant 25/07/2023
15 A Certificate Course on Data Analysis and Modelling using MS-Excel VIT-Business School, Vellore Institute of Technology, Vellore National Participant 22/05/2023
16 Five Days Online Workshop on People Analytics using R Tools Sanx Data, Sanx Data National Participant 29/11/2022
17 ICSSR-SRC Sponsored National Level Online One Week Workshop on 'Research Methodology- A toolkit for the Innovators' Avinashilingam Institute for Home Science and Higher Education , Avinashilingam Institute for Home Science and High National Participant 24/08/2022
18 FDP on Different Dimensions of Qualitative and Quantitative Research Rukmani Devi Institute of Advanced Studies, Rukmani Devi Institute of Advanced Studies National Participant 23/07/2022
19 Six Day MDP on Innovation, Digitalization and Change Management Ramaiah Institute of Technology, Bangalore, Ramaiah Institute of Technology, Bangalore National Participant 21/03/2022
20 Seven Days National Level EDP/FDP on Artificial Intelligence Embedded Business Process Avinashilingam Institute for Home Science and Higher Education , Avinashilingam Institute for Home Science and High National Participant 21/03/2022
21 MDP on HR Analytics School of Business and Management,  National Participant 27/10/2021
22 International Workshop On Research Article Writing and Publications in High Impact Journals Lavender Literary Club, India,Cape Comorin Trust, India, Malaysian Industrial Relations & Human Resource Association (MIRHA),Malaysia, Lavender Literary Club, India,Cape Comorin Trust, International Participant 07/10/2021
23 AICTE Training And Learning (ATAL) Academy Online FDP on " Technology Disruptions in Management SRM (Deemed to be University), SRM (Deemed to be University) Chennai National Participant 23/08/2021
24 ICSSR Sponsored Three Days National Level Workshop on ?Data Analytics Using R Programming? Bannariamman Institute of Technology,Sathy, Bannariamman Institute of Technology,Sathy National Participant 12/08/2021
25 Seven Days FDP on Emerging Trends in Management KPR College of Arts & Science, KPR College of Arts & Science, Coimbatore, TN Institutional Presenter 14/07/2021
26 International FDP on The art of doing Research Jyothi Engineering College, Christ University, Pelita Bangsa University,  International Participant 12/07/2021
27 e-Refresher Program on Research and Publication Ethics BABA Mastnath University, Baba Mastnath University Participant 22/06/2021
28 FDP on High Quality Research - Approach, Design and Publishing Silicon City College of Management and Commerce, Silicon City College of Management and Commerce National Participant 21/06/2021
29 Three Days Hands on Online Workshop on SPSS Applications in Data Analysis Bapurao Deshmukh College of Engineering, Sevagram, Wardha (MS), Bapurao Deshmukh College of Engineering, Sevagram, Institutional Invited Resource Person/Trainer 21/05/2021
30 Faculty Development Webinar Series - Application of Data Analytics in Business Kumaraguru College of Technology, Kumaraguru College of Technology, Coimbatore National Participant 01/07/2020
31 Online Digital Marketing A to Z Course Prof.Seema, IIM Bangalore National Participant 24/06/2020
32 AICTE Sponsored two week FDP on Data Science with R Indira Institute of Management, Pune,  National Participant 09/12/2019
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Best Paper Award Best Paper Award in the Marketing of Digital Experience in FinTech, HR & Operations track for the paper titled "Digital Detoxing: Ensuring Employee Wellbeing at Digital Workplace" Jain University 29 October 2021
2 Best Paper Award Best Paper Award for the Article Presented in the International Conference held at REVA University, Bangalore REVA University, Bangalore 05 October 2024